D3 Engineering plans expansion in Henrietta
Embedded product development company D3 Engineering is planning to expand its operations by moving into a new larger facility on Lucius Gordon Drive in Henrietta, Empire State Development officials said.
The move will allow the company, that specializes in the development of vision, sensing, autonomous, and power systems, to create up to 50 new jobs over the next five years. D3 Engineering expects to be fully operational at the new location during the spring of 2020.
“D3 Engineering’s plans to expand in Monroe County will create new jobs and boost the region’s entrepreneurial ecosystem, reflecting the success of our strategic support for growing and revitalizing the Upstate economy,” said Eric Gertler, acting commissioner and president and CEO of Empire State Development.

D3 Engineering designs electronics, develops software and creates products globally for companies in transportation, industrial, defense and medical markets. Their systems are used in many applications including industrial machines, robotics, autonomous vehicles, high performance cameras and medical devices. D3 not only designs systems for customers, but they can also perform validation testing, transition it to production, and supply the final product for its clients.
“Almost 20 years ago, D3 existed in a lab of one of our customers in this building,” said Scott Reardon, CEO of D3 Engineering. We are excited to return to our roots and plan to continue the incubator feel of the building which will inspire other innovators and entrepreneurs to work on cutting-edge technology.
To support its expansion, D3 Engineering will receive up to $250,000 through the Excelsior Jobs Tax Credit Program in exchange for the company’s job creation commitments. The total cost of the consolidation project has been placed at $877,000.
“We are very excited for D3’s expansion in Henrietta,” said Steve Schultz, town supervisor of Henrietta. “It is great to see the area south of RIT becoming a hub for new and growing companies in a broad range of fields and D3’s 65 existing and 50 new jobs are a big addition to that. As the area continues to grow there will be a multiplicative effect for the area and the economy that will help drive the economy of the entire region. This is exciting for D3, Henrietta, Monroe County, and New York State.”