‘Look Local First’ to educate community about small businesses

The Penfield Business Chamber has developed a “Look Local First” initiative with the specific goal of educating the community about the value of patronizing small businesses before searching online or at big box stores, and the positive effects that shopping locally has on a community.

Look Local First will consist of a robust social media campaign with videos and other material centering around this effort, culminating with the publication of the printed PBC Look Local First Directory in November-just in time for the holiday season.

Look Local First is currently sponsored by Family First Credit Union of Western New York and the Rotary Club of Penfield. Sponsorships are still available and go towards advertising costs of the program. More information about the effort can be found at  www.penfieldbusiness.org.

The first video for the Look Local First campaign can be viewed here.