Love Beets plans to hire 100, maximize crop output

Rapidly growing Love Beets plans to hire 100 people over the next two years, adding to its workforce of 125 people.

The new jobs will allow the company to maximize its crop output, enabling them to have 100 percent of their products grown in the U.S., including 75 percent in the Rochester region, Rep. Louise Slaughter’s office said. Love Beets manufactures beet products such as cooked and marinated beets..

Slaughter recently toured the Love Beets as it launched Beets Salsa and Golden, the first new recipes from the Rochester site.

“When I first met with company leaders in 2014, they saw everything we saw in Eastman Business Park, which is the best tech incubator in the world. Now just four years later, they are expanding even further,” Slaughter said.

Slaughter first met with Love Beets in August 2014 to promote Rochester’s manufacturing and high-tech workforce, rich climate for beet growth and Eastman Business Park’s infrastructure. Love Beets started production in Rochester in 2016 with 51 employees. By January 2017, the firm had 118 employees, and with successful local crops were able to stop importing beets by harvesting almost 50 percent of their crops in the region.

Daniel Cross, managing director of Love Beets said his discussions with Slaughter included further development of the firm’s Upstate New York supply chains and how its plans for new products will create the next 100 jobs at Love Beets on the Eastman Business Park.

From 2015 to 2017, Love Beets has seen a sales growth of over $10 million and has launched several new products. The Rochester facility exports products throughout the U.S., Canada and Mexico with plans to expand into South America. Love Beets was established by husband and wife team, Guy and Katherine Shropshire.